Her innate artistic talent was further developed through relentless devotion to her work and a determination to challenge the norms of current fashion. By 1996, Gemy Maalouf had opened her prime atelier in Beirut, and became the first designer to launch the “Couture a Porter” concept in Lebanon.
Somewhat of a pioneer in the field, her desire to present haute couture in an unprecedented manner meant defying the classic in every aspect of her work. In no time, her unique approach was soon noticed and in no time she had started to crave a name for herself as the go-to for intricate high-end formal wear for the young, sexy and modern woman.
THE BRAND’S FLAIR
Constantly up-to-date with the latest trends, and at the forefront of fashion creativity, Gemy Maalouf draws her inspiration from the magic she finds in colors and the harmony of textiles. Her aim is to weave collections that tell a unique story through each individual piece.
Her work exudes sophistication, charm, exceptional detail recognition and unique cuts she designs have come to define Gemy’s style signature.
Seemingly simple from afar, her models are in fact a complex display of superior craftsmanship, beautifully redefining haute couture through intricate yet multifunctional “prêt-a-porter” fashion.
Gemy’s notable designs now reach a worldwide audience, noticed and in the top fashion capitals of the world, such as Paris, Milan and New York. Moreover, located in 48 different countries and more than 150 brand boutiques across the board to cater the modern woman.
Gemy Maalouf website is owned and managed by Gemy Maalouf.